Ever since the November election Pepsi has reworked its trademark logo to echo Obama's "O". I've been noticing it everywhere. At the beginning I thought it was a bit slizzy...but you know these guys have come with a brilliant idea. They were able to associate their brand with Obama's "Change" message. And the execution is impeccable. Hats off to the creative team. I wonder does Barrack drink Pepsi or Coke? http://www.youtube.com/watch?v=SKPgnmDRIWA&eurl=http%3A%2F%2Fmarketingrooster%2Ecom%2F2009%2F01%2F12%2Fbrand%2Dassociation%2Dand%2Dbarack%2Dopepsi%2F&feature=player_embedded
Sunday, July 26, 2009
Twenty or so years ago a friend gave me a bowl made out of a vinyl record. It was a bad music ( The Pink Project) so he found another use for the scratchy vinyl. He placed it over a heater until it became soft and then he formed it into a bowl. To go w/the name of the record he painted it pink. I thought it was just brilliant.
I was walking down Bedford the other day..and what do you know? Same idea...yet it seems so fresh...twenty years later. So if you still have any vinyl around, this a great way to make your own bowls/ vases etc. And of course an instant conversation starter.