Ever since the November election Pepsi has reworked its trademark logo to echo Obama's "O". I've been noticing it everywhere. At the beginning I thought it was a bit slizzy...but you know these guys have come with a brilliant idea. They were able to associate their brand with Obama's "Change" message. And the execution is impeccable. Hats off to the creative team. I wonder does Barrack drink Pepsi or Coke? http://www.youtube.com/watch?v=SKPgnmDRIWA&eurl=http%3A%2F%2Fmarketingrooster%2Ecom%2F2009%2F01%2F12%2Fbrand%2Dassociation%2Dand%2Dbarack%2Dopepsi%2F&feature=player_embedded
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